We began with the land. A color story drawn from a centuries-old Chinese landscape scroll became the foundation for everything—four distinct hues mapped to ChinaSource's core content pillars: Stories, Ideas, Resources, and Scholarship. Each color carries its own weight, its own role, working together across a system designed to feel both rooted and contemporary.

From there, we developed a new logotype pairing Chinese calligraphy with clean modern type, built a complete identity system, and redesigned the website from the ground up—restructuring navigation, content hierarchy, and the reading experience to make decades of publishing feel immediate and discoverable. We extended the system into newsletter templates, social media assets, print collateral, and a comprehensive brandbook—giving ChinaSource a visual presence that finally matches the significance of their voice.