ABOUT
In the beginning. The moment that sets everything else in motion. The place where notions become novels, sketches become services, and premonitions elevate into products. Something, out of nothing. In the beginning, brands run on passion and grit. Founders roll up their sleeves and chart a course for the future. As Creative Directors, we’re right alongside them, enacting the rituals and processes that make a brand a living, breathing thing. Our team has been through the starts, stalls and struggles of launching something that matters. The agony of a first step, and the ecstasy of resonance. We’re a creative lab that develops brands and products, and we can’t wait to help launch your next project.
Services
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Research
Brand Strategy
Brand Architecture
Visual Identity
Verbal Identity
Digital Experience
Go-to-Market Strategy
Integrated Campaigns
Content Production
Packaging Design
How we think
1. Pick a ritual.
2. Commit to the practice.
3. Ask why, a lot.
4. Eat your brand.
5. Feed it to your friends.
Team
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Bryan is an entrepreneur and co-founder of Alabaster Co, a book publishing company and creative brand. He grew the business from a Kickstarter idea to an Inc. 5000 fastest growing company—reaching multiple Amazon best seller lists. He is a Forbes 30 under 30 award recipient and has been featured in The Washington Post, Forbes, Vox, LA Times, The New Yorker, and more.
Bryan Ye-Chung
Partner, Creative Director
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Geoff is a writer, learning experience designer, and communications consultant. He served as the Founding Editor at Alabaster Co, developing the brand’s voice through original product copy and content. His writing has been featured as “Editor’s Pick” on Medium, and his original book, “All That is Made” has sold over 20,000 copies to date. He’s worked with Atlassian, McDonald’s franchise groups, and numerous early-stage startups.
Geoff Gentry
Partner, Branding Director